The Humber has set out an exciting new vision to be a global leader in decarbonisation, to meet the planet’s greatest challenge.
Marketing Humber, the organisation that promotes the region on the national and international stage, has forged a close working relationship with the University of Hull and the Humber Local Enterprise Partnership (LEP) with the ambition to pave the way in combating climate change.
The region is rising to this critical global challenge as one of the coastal regions around the world officially listed as at high risk due to rising sea levels and increasing flood threat.
Because of this, and building on the region’s established green energy credentials, the Humber is an ideal “living lab” to develop projects that showcase how the world, particularly waterfront regions, can work towards a clean growth future.
Working together, Marketing Humber and the University of Hull are launching a powerful long-term campaign, “The Waterline”, aimed at promoting new economic models that demonstrate how decarbonisation can deliver both environmental sustainability and economic growth.
The two organisations will work alongside the Humber LEP and the region’s local authorities to develop long-term thinking on how the Humber makes a transition to a carbon-neutral economy.
“The two organisations will work alongside the Humber LEP and the region’s local authorities to develop long-term thinking on how the Humber makes a transition to a carbon-neutral economy.”
This will complement the Humber Local Industrial Strategy being developed by the LEP and partners, which is setting out clear ambitions in the coming months to build on the region’s strengths in green energy.
Marketing Humber also plans to launch a London Humber Ambassadors Club, made of senior politicians, civil servants and industry leaders, with significant links or affinity to the Humber, who will come together to provide the heavyweight clout and influence to support the Local Humber Industrial Strategy and make the vision a reality.
The Waterline and the London Humber Ambassadors Club will be supported by a new structure for Marketing Humber’s powerful network of more than 250 Bondholder businesses and organisations, with Principal Partners committing to support and drive the new vision and strategy.
The campaign builds on the Humber’s reputation as the UK’s Energy Estuary – a brand created by the Bondholders and adopted by politicians, investors and decision-makers. Prime Minister Theresa May referred to the Energy Estuary in her recent speech delivered at global renewables leader Ørsted’s base in Grimsby.
As the UK hub for offshore wind – the fastest-growing element of the UK’s drive to a low-carbon economy – the Humber is already making a significant contribution to a sustainable green energy future.
The University of Hull is working with key players from industry, academia, Government and other key stakeholders to make the region a hotbed of research, talent and innovation in this field, through the Aura partnership. Aura was recently hailed as an exemplar in the Government’s Offshore Wind Sector Deal for demonstrating how a region can bring together public and private sectors to deliver both environmental sustainability and economic growth.
The University of Hull also has significant expertise in tackling the increasing flood threat. Scientists from the university are helping to better predict flood risk in the UK and globally, to build safer communities and protect livelihoods.
Many other major opportunities, including plans by Drax to become the world’s first negative emissions power station, give the Humber outstanding credentials to be a global leader in the critical fight to avoid catastrophic climate impact.