Innovative partnerships with educational institutions across Scotland will foster closer links between the creative industry and the future workforce.
STV currently operates two local television channels for Scotland’s largest cities, Glasgow and Edinburgh. In early 2015, STV was awarded licences to launch additional services in Aberdeen, Ayr and Dundee.
This year, these five licences will be brought together under one distinct brand, STV2, a new channel for Scotland. A major component supporting the licences includes an innovative partnership with higher and further education institutions. Scotland’s first local TV station in Glasgow launched in June 2014, and in January 2015 STV Edinburgh began broadcasting. Each of these services is delivered through an innovative strategic partnership between STV and leading academic institutions in the licence area.
“STV2 will reflect the life of Scottish people and provide local communities with a new platform. Our education partners will work with STV to help define and shape the channel. Through this partnership, students will benefit by gaining insight and practical experience in the day to day operation of live broadcasting increasing their employability in a competitive job market. We are looking forward to developing close connections with our education partners to deliver this brand new channel for Scotland.”
Bobby Hain, Director of Channels at STV
Through this partnership, students on creative industry programmes at Glasgow Caledonian and Edinburgh Napier Universities are given valuable experience and insight into TV production whilst increasing their employability after graduating. The new network of channels, STV2, will build on these partnerships, with Abertay University and Dundee and Angus College in Dundee, University of the West of Scotland (UWS) in Ayr and Robert Gordon University and North East Scotland College joining Glasgow Caledonian and Edinburgh Napier on the board of STV2 as well as establishing a programme of collaborative engagement between educational institutions and the broadcaster.
Working with education partners, STV2 will reduce the gap between higher education and industry with an innovative approach to skills development. STV will provide a programme of activities including guest lectures and professional masterclasses. Students will also be given access to work experience placements and the opportunity to provide content for the channel with the aim of increasing their vocational skills in their chosen industry. The collaboration between STV and educational partners will go further to ensure a vibrant skills base in the creative industry across Scotland.
STV2 will reach around 80% of the Scottish population, broadcasting a schedule that delivers hourly news coverage featuring local and national stories. To deliver this a number of new roles have been created in Ayr, Aberdeen and Dundee. The personality of each city will be reflected in the programming and content created across the country tapping into the identity, local culture and history of each area. With education partners working together with the broadcaster in each licence area, both people and place are key ingredients for success for this collaborative venture.