The National Centre for Universities and Business have teamed up with Crimson Publishing to offer one of our readers the chance to win a new publication on how universities and businesses can work together profitably.

The National Centre is responsible for the promotion, support and development of universitiy-business collaboration across the UK and do so by uniting key individuals from business and academia. See our full list of members here.

The book, in association with our partner Innovate UK, entitled Working With Universities, is a practical and informative guide for small to mid-sized companies looking to gain a competitive and profitable edge by working in partnership with universities. Author, Adam Jolly is a business author and editor specialising in the management growth, technology and innovation risk and has worked with many of Britain’s leading business organisations.

Universities offer businesses the perfect combination of knowledge and innovation that can be developed into profitable commercial ventures through businesses. Written in a practical, jargon-free way, it will also help managers find the best sources of help in the knowledge economy.

Working with Universities looks at how universities can redefine new markets and break boundaries, how academic and commercial priorities differ and includes some of the best case studies of profitable partnerships from UK institutions. Plus all the information and advice businesses need when looking to work with universities, including:

  • How universities can help businesses – the value of universities to entrepreneurs and innovators
  • Commercial and academic priorities – how they differ and how that applies to partnerships
  • Research and development – the best centres and expertise
  • The new models of innovation – the current trends, programmes and options for partnerships

For the chance to win this book we’re asking our readers to follow us on Twitter @NCUBtweets and using the hashtag #NCUBgiveaway, answer “What type of university-business collaboration would you like to see happen in 2015?“.

The winning answer will be picked at random and announced on 19th December. Get tweeting!