UK Fuse: Accelerating and Superfusing Creative and Digital Economies

UK Fuse: Accelerating and Superfusing Creative and Digital Economies

The Fuse Manifesto Event

The Fuse Manifesto is a set of proposals to support the UK creative and digital economy. The development of the manifesto was overseen by the Fuse Manifesto Steering Board. Part of the manifesto's creation was the Fuse Manifesto Event at the Custard Factory in Birmingham in 2015. The event brought together 60 influential leaders to identify the best ways to work with universities, government and innovation funders to grow Fused and Superfused economies. View: VideoPresentationsSpeaker Biographies 

About UK Fuse

UK Fuse is a programme to develop the country's creative and digital economy. 

'Fuse' refers to the potential of creative and digital business to ignite British economic growth. 'Fusion' takes places when creative inspiration is integrated with digital and IT skills to produce 'fused' businesses.

Evidence shows these businesses, from design firms and media giants to app developers and innovative disruptors, grow significantly faster than other small companies and thrive in local clusters of collaboration that facilitate the exchange of expertise.

UK Fuse aims to extend these insights and local successes across the entire country.  


UK Fuse builds on NCUB's previous work in this area.

The Creative, Digital and IT Task Force, co-chaired by Rona Fairhead and Professor Christopher Snowden, asked how the UK can remain competitive in these growing worldwide markets. Its final report The Fuse, published in 2010, included recommendations for the prioritisation of CDIT industries alongside STEM subjects including changes in school curriculums to include computing principles as well as software use. Find out more about the Creative, Digital and IT Task Force.

The work and research of the CDIT Task Force led to two regional projects which NCUB took part in as project delivery partners: 

  • The Brighton Fuse project, delivered with partners the University of Brighton, the University of Sussex and Wired Sussex, aimed to increase creativity and business success by connecting the arts, humanities and design with digital and ICT. Wired Sussex’s 2,600 members, primarily small and mid-sized businesses, became key partners in research funded by the Arts and Humanities Research Council (AHRC). The project report produced key evidence, for example defining superfused businesses and showing how humanities graduates were acting as digital entrepreneurs. Find out more about the Brighton Fuse.
  • London Creative and Digital Fusion was delivered alongside Queen Mary University of London, Centre for Creative Collaboration (University of London), Royal College of Art, Lancaster University, Imagination Lancaster, and The Work Foundation with funding in part from the European Union Regional Development Fund (ERDF). London Fusion was a programme of interactive, tailored support designed to help London’s creative and digital small and medium-sized businesses collaborate, innovate and grow. From July 2012 until the project’s completion in December 2014, London Fusion supported 426 SMEs with over 11,000 worth of business support, created over 100 new jobs, and exceeded its target to increase productivity by achieving over €3.9m Gross Value Added (GVA). Find out more about London Creative and Digital Fusion

UK Fuse aims to replicate the success of these regional projects across the entire country.

Creative Fuse North East is the third major project flow from The Fuse programme. It  involves all five of the North East’s universities – Newcastle, Northumbria, Durham, Sunderland and Teesside – and is funded jointly by the universities and the Arts and Humanities Research Council. Led by Newcastle University, the universities are working with the 12 local authorities in the North East, businesses, artists, cultural organisations and partners to research how the CDIT sector can ensure it has the right skills for a sustainable future.

Related pages

Creative, Digital and IT Task Force

Brighton Fuse

London Creative and Digital Fusion

Creative Fuse North East

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