How to get the most out of collaboration

We believe that world-leading collaboration between universities and businesses is crucial to the UK’s prosperity and wellbeing.

This animation outlines the journey of the owner of a small company who follows ‘five Cs’ to achieve successful collaboration with a university:

Company awareness of a business opportunity or a business problem that could be realised or solved through working with a university
Co-recognition of this joint working opportunity from a potential university or publicly-funded research partner
Co-formulation and specification of the open innovation project by everyone involved
Co-creation of new knowledge which will enable the challenge to be addressed or the opportunity realised
Commercialisation by the business.