This joint report by NCUB, the Arts & Humanities Research Council, the University of Brighton, the University of Sussex and Wired Sussex provides empirical evidence of the economic impact of arts and humanities skills as drivers of innovation and growth in the digital economy.

The findings identify a new type of business known as ‘superfused’, combining creative, digital and business skills to achieve growth figures almost three times as fast as other businesses and ten times that of the British economy overall.