The five Cs essential to successful collaborations

We believe that world-leading collaboration between universities and businesses is crucial to the UK’s prosperity and wellbeing.

This animation outlines the journey of the owner of a small company who follows ‘five Cs’ to achieve successful collaboration with a university:

  • Company awareness of a business opportunity or a business problem that could be realised or solved through working with a university
  • Co-recognition of this joint working opportunity from a potential university or publicly-funded research partner
  • Co-formulation and specification of the open innovation project by everyone involved
  • Co-creation of new knowledge which will enable the challenge to be addressed or the opportunity realised
  • Commercialisation by the business.

More information

If you would like to share your stories of successful collaboration please leave us message below or contact us via