The UK food economy is strategically vital to the nation. It is also a major employer which supports many interesting careers. As part of the NCUB Food Economy Task Force this report explores young people’s views of work in the food economy and suggests better ways of communicating the possibilities it offers.

The findings highlight the need for a stronger talent pipeline to address its future challenges and become more competitive and sustainable. This will involve selling food economy careers to a wide range of young people, including many who would not presently regard it as a possible career choice.