The global population is continuing to age. With the projection that, by 2040, one in seven UK citizens will be aged 75 or older, the country is witnessing a profound demographic shift.

By working together, universities and businesses are rising to face this challenge. In this booklet, NCUB has collated ten collaboration case studies from across the country. These case studies just scratch the surface of the incredible collaborative work that NCUB members have been involved in to enhance the lives of our ageing population.