The Village Bakery Group: their KTP story

The Village Bakery Group: their KTP story

Manchester Metropolitan University.pngCase study by Manchester Metropolitan University


During the 10 years the Village Bakery and MMU’s Food Research Centre have been collaborating in KTP, the group has grown from a base of one company to three, with turnover increasing from £4m to nearly £40m.

Early on Managing Director, Robin Jones, identified the value of teaming academic experts and skilled graduates with sector-leading manufacturing facilities. Utilising MMU’s academic expertise and specialist test facilities, he has used the KTP programme on three occasions to support the strategic growth of The Village Bakery Group. The first KTP with The Village Bakery (Coedpoeth) established EFSIS (European Food Safety Inspection Service) quality systems to enable retail sales; the second delivered manufacture of a range of gluten-free bakery products via The Village Bakery (Nutrition); and the third escalated the company’s status and increased its competitiveness, through improvement of process and formulation, to enable significant sales in top grocery multiples via The Village Bakery (Wrexham).

By embracing KTP and MMU expertise, the positive impact on performance via quality improvements and new business developments has been significant. The ongoing success of the Group means that significant investment is underway, including a multimillion pound Baking Academy, Innovation Centre and new bakery facility, with the intention of achieving sales of £65m and employing 200 additional staff by 2016.

Village Bakery

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