Local TV – STV links with higher education to open doors for students

Local TV – STV links with higher education to open doors for students
STV

STV

 Case study by STV

Innovative partnerships with Glasgow Caledonian University in Glasgow and Edinburgh Napier University in Edinburgh are creating opportunities for creative industries students to learn and train in a live TV environment with the launch of city TV.

STV was awarded local TV licences for Glasgow and Edinburgh in January 2013 after successful bids that included innovative partnerships with local universities, Glasgow Caledonian (GCU) and Edinburgh Napier (ENU). These partnerships provide students in creative industry programmes with the opportunity to experience broadcasting in a live environment giving them valuable experience and insight into the industry whilst increasing their employability after graduating.

Education partners played an important role in the preparations for the launch of STV Glasgow and STV Edinburgh as the universities are represented on the respective boards of each local TV service. Glasgow Caledonian and Edinburgh Napier are both higher education establishments that offer relevant media courses, and the channels provide students with experience working in broadcast media the opportunity to put their technical and vocational skills into practice and a potential platform for their production content. This practical experience alongside experienced broadcasters supports their learning by giving students confidence and contacts and adding to the creative pool of talent in Scotland.

Scotland’s first local TV station in Glasgow launched in June 2014, and in January 2015 STV Edinburgh began broadcasting. A total of 51 new roles have been created for both channels and a primary focus for the recruitment drive was the need for multi-skilled, experienced graduates. Within the STV Glasgow team, six Glasgow Caledonian and four former Edinburgh Napier graduates have secured positions in roles such as assistant producer, video journalist, production journalist, production assistant and reporter.

Each week, five students are offered the opportunity to work on the daily magazine shows in Edinburgh and Glasgow. This gives them valuable insight into how live television works, and allows them to put their academic education into practice which in the competitive world of the creative industries gives them a real edge and experience to bring to future employment. In total this means over 120 students from Glasgow Caledonian and Edinburgh Napier universities have gained experience so far through their involvement in broadcast operations of the channels.

Colin Stone, roving reporter for STV Glasgow, said: “My university course at GCU gave me a grounding in a range of multimedia skills which I use every day in my reporting role on The Riverside Show. For those students still at university, the opportunity to do work experience on the show gives them invaluable hands-on experience in all aspects of TV production. The partnership between STV Glasgow and GCU is a real asset to the students hoping to start a career in the creative industries.”

In October 2014, STV submitted applications to Ofcom to deliver local TV in Aberdeen, Ayr and Dundee in partnership with Robert Gordon University and North East Scotland College in Aberdeen, the University of the West of Scotland (UWS) in Ayr, and Abertay University and Dundee and Angus College in Dundee. If successful, these channels would use the model of city TV to further build upon existing links with higher education establishments and continue providing opportunities for new graduates to learn essential practical skills in the creative industries.

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