City, University of London and Hub Productions Ltd - Knowledge Transfer Partnerships

City, University of London and Hub Productions Ltd - Knowledge Transfer Partnerships

City University London and Hub Productions Ltd – a multi-platform production company – have formed a partnership to develop new technology to make online video more interactive to enhance user experience and increased revenues for brands.

“User experience design plays a huge role in online customer satisfaction and conversion rates, but relatively little research has been done into how it applies to interactive video."

Dr Simone Stumpf, Senior Lecturer at City and the project’s Academic Supervisor, says: “User experience design plays a huge role in online customer satisfaction and conversion rates, but relatively little research has been done into how it applies to interactive video. Our new partnership is addressing this, creating a novel technology that will benefit both viewers and brands alike.”

The two-year project has been made possible through the award of funding from the Technology Strategy Board’s Knowledge Transfer Partnerships (KTP) scheme.

The Partnership was established after David Hunstone, Director of Hub Productions, approached the University’s Enterprise Office, having realised that the human-computer interaction expertise available at City was exactly what he needed to get his ambitious project going.

After a few conversations with the academics that made David’s original idea undergo a few transformations, and with guidance from the Enterprise Office, the newly-formed partnership got a go ahead from the Technology Strategy Board.

Jan Stringer, City’s KTP adviser says: “The team has really impressed me with their innovative approach that inspired creativity in the user group. They have also meticulously filmed all the usability studies, which, in my view, will give the product additional credibility and ‘warm up’ potential customers for future sales.”

Are you involved in a Knowledge Transfer Partnership? How has your experience been? Join in with our KTP month and share your stories with us online, tweet us @NCUBtweets using the hashtag #KTPMonth.

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